Monday, October 30, 2006

Day in the life of a rural marketeer....

"Glow signs!" I exclaimed! "bloody glow signs -its what we'll do!".

I looked at someone who is probably the most important person in my life right now - Mr.S- a world-weary businessman who also doubles up as my distributor in his less-sane
frames of mind. We were discussing some brand signage formats -basically my company name in font size 17,745 - for our village dealers. The kind of paradoxes and existential issues for our business the last phrase raises are worth peering into, in fact, the entire business is a bit questionable,if you ask me, but considering I chucked up obscene dollar money to do this, I am perhaps less than adequate as a rational questionee.

"Glow signs?" Mr. S. mutters. "Glow signs? in villages that are lucky if they have a cock and a lame buffalo to distract them?" He's gettin' that look again in his eye, and I am about to tell him as much. "Where do you think you are retailing? Bangkok? or MG road?" he rails.
"You may have something there" I concede instead while he rolls his eyes in a gesture I don't exactly approve of.

We decide on cloth banners, and order another round of tea.

6 comments:

Pratik said...

did you ruffle your hair and raise both your hands at the aha moment!!! ;)

and by the way, it might be a good idea to setup a captive power plant b4 putting up a glow sign :D

Unknown said...

heck yeah! what did ya think? but man..this really happened!

Pratik said...

hahaha... and in your infinite enthusiasm you probably reinforced his distrust for the MBA-types!

ankur said...

dude...on a serious note..there is a team doing a PaEV on the very similar stuff...using lasers for rural advertising. will mail u one of the guys contact..! might be of help...who knows...

Ford Prefect said...

dude .... Why do you need glow signs to sell oil ???

Unknown said...

Dad: he thinks MBA types are god!

SBJ: maybe its a good thing he's a brain too!

AW: got it!! cheers!