"Glow signs!" I exclaimed! "bloody glow signs -its what we'll do!".
I looked at someone who is probably the most important person in my life right now - Mr.S- a world-weary businessman who also doubles up as my distributor in his less-sane
frames of mind. We were discussing some brand signage formats -basically my company name in font size 17,745 - for our village dealers. The kind of paradoxes and existential issues for our business the last phrase raises are worth peering into, in fact, the entire business is a bit questionable,if you ask me, but considering I chucked up obscene dollar money to do this, I am perhaps less than adequate as a rational questionee.
"Glow signs?" Mr. S. mutters. "Glow signs? in villages that are lucky if they have a cock and a lame buffalo to distract them?" He's gettin' that look again in his eye, and I am about to tell him as much. "Where do you think you are retailing? Bangkok? or MG road?" he rails.
"You may have something there" I concede instead while he rolls his eyes in a gesture I don't exactly approve of.
We decide on cloth banners, and order another round of tea.
